International investments: Paris confirms its attractiveness

The crisis, although it drastically reduced the volume of international investment projects in the world, did not unduly disrupt the hierarchy of the most attractive cities to set up research centers, head offices or production centers. The 2021 edition of Global Cities Investment Monitor, published Wednesday November 17, confirms the first place of London in the eyes of international investors, but a paling first place, Brexit effect obliges.

The market share of the British metropolis has been declining since 2019, highlighting the attractiveness of Paris and Ile-de-France, which occupy second place in the ranking, despite a market share that remains virtually unchanged. . Singapore comes third, followed by a brace between Düsseldorf and Dubai. New York, the first American city, is eighth in this ranking carried out on the basis of a survey conducted by OpinionWay, among five hundred international investors established in twenty countries, and commissioned by the Greater Paris Investment Agency and Choose Paris Region.

52% more than in 2020

All in a context of a slow recovery in the number of projects supported by specialized structures. After a drastic fall in 2020, Choose Paris Region, the agency for the promotion and international attractiveness of the Ile-de-France region, had to process 736 projects over the period between January and October 2021, i.e. an increase of 18% compared to 2020. These projects potentially represent 32,056 new jobs within three years, ie 52% more than last year.

This barometer also confirms Europe’s role as a hub for investment in the world. “Europe, in this area, has made a spectacular breakthrough since 2014”, underlines Lionel Grotto, CEO of Choose Paris Region. The Old Continent was, in 2020, the leading investor to the rest of the world, with 55% of international direct investment, and the leading beneficiary of global investors, with 49% of projects. The number of projects across the Atlantic has risen sharply. In addition to London and Paris, three German metropolises (Düsseldorf, Berlin, Munich), two Spanish (Barcelona and Madrid), completed by Amsterdam and Dublin, are among the favorite cities of investors. In this survey, one of the essential selection criteria for establishments was the response to the health crisis: Paris comes second, after Singapore and before Shanghai and London.

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