While many companies have fully launched into artificial intelligence, Apple has lagged a little behind in the field, but could well come back strong at the end of the year with iOS 18.
According to its CEO Tim Cook, Apple may have big news to share about artificial intelligence later this year. In a conference call with analysts after releasing fiscal first-quarter results, Tim Cook said Apple is investing heavily in AI and other technologies that will shape the future, and that he can’t wait to reveal more details later this year.
Cook’s comments suggest thatApple wants to compete with other tech giants, such as Microsoft, Google, Amazon and OpenAI, which are working on cutting-edge AI models capable of generating text and images. These models, known as generative AI, have received a lot of attention and investment since 2022 when OpenAI launched ChatGPT.
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Apple typically announces new software features in June at its annual developer conference, WWDC. Last year, Apple introduced an auto-correction feature for the iPhone keyboard that uses a language model. However, Apple did not use the term “artificial intelligence” during the presentation, preferring the more academic term “machine learning”.
Cook didn’t specify what type of AI announcement he was referring to, but he said he sees a huge opportunity for Apple with generative AI and AI in general. He also made it clear that he didn’t want to come forward and reveal too much. Nonetheless, rumors are already circulating about what Apple might have in store for its next software update, iOS 18, which is expected to be released later this year. According to some reports, iOS 18 could be the “biggest” software update in iPhone history, with many AI features included.
Among them, we can notably cite improvements for Siri, Messages, Apple Music, Pages and even Xcode. Of course, nothing is confirmed until Apple officially announces these new features. We should know more soon anyway.