Ipsos acquires Big Village Australia
The acquisition aims to strengthen the capabilities of the activity
in the public sector and in data collection
Paris, July 17, 2023 –
Ipsos is pleased to announce the acquisition of Big Village Australia’s Insights business, which covers public sector market research, employee satisfaction research and customer experience measurement. This acquisition improves Ipsos’ position in the Australian market and strengthens its capabilities in the government and social studies sectors as well as in customer and employee experience. It also contributes to Ipsos’ 2025 growth plan, strengthening global activity in the public sector.
This acquisition is very complementary to Ipsos’ expertise in studies, bringing large-scale programs for the federal government. Big Village Australia’s teams also serve multinational clients in the professional services and technology sectors for customer experience measurement, and conduct extensive employee satisfaction assessment programs, as well as deliver support for government and commercial clients.
“This acquisition is central to our strategic plan to grow in the public research sector and grow our business in Australia into the biggest and best market research agency. Big Village Australia brings to Ipsos people from great quality and allows us to expand our presence in Australia. We are delighted to be able to complete this acquisition,” said
Ben Page
CEO of Ipsos.
Simon Wake
Chief Executive Officer of Ipsos ANZ, said: “This acquisition will allow Ipsos to develop its activities in the Australian market thanks to highly complementary skills in the fields of data collection, government studies, social and customer experience, as well as important new expertise in the area of employee satisfaction.We welcome the Big Village Australia team and its clients to Ipsos.
Wendy McInnes
Director of Research for Big Village Australia, said: “We are delighted to be part of Ipsos, a company which has managed to remain independent. Not only are our skills complementary, but we share the same values which emphasize the priority given to our customers and our employees.
ABOUT IPSOS
Ipsos is one of the world leaders in market research and opinion polls, present in 90 markets and with nearly 20,000 employees.
Our researchers, analysts and scientists are passionately curious and have developed multi-specialist capabilities that enable the provision of insights and insights into the actions, opinions and motivations of citizens, consumers, patients, customers and employees . Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.
Our signature “Game Changers” sums up well our ambition to help our 5,000 customers evolve with confidence in a rapidly changing world.
Founded in France in 1975, Ipsos has been listed on Euronext Paris since 1
er
July 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the deferred settlement service (SRD).
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Attachment
Ipsos – Press Release – Ipsos acquires Big Village Australia – 170723 – EN