BOOKS AND IDEAS – A sign of the times, internet influencers are increasingly interested in the economy.
However much they dislike influencers who brazenly compete with them, journalists cannot ignore their importance. Appearing around ten years ago, these new type of propaganda agents take advantage of their notoriety on the internet to recommend products, brands or ideas.
Beautiful players, the traditional media have unreservedly welcomed the initiative of Magali Berdah, the popess of the genre with her million “followers”: she proposes to question the presidential candidates, Éric Zemmour having opened the ban. The 40-year-old influencer has a YouTube channel dealing with four themes: politics, influence, society and economy. A shrewd businesswoman, she prides herself on a civic approach aimed, she says, at abstainers who have stayed away from the public sphere because“we understand nothing about it”. Let’s hope she manages to clarify the accounts!
Factual misunderstandings and prejudices
Paradoxically, economics has a reputation for complexity…
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