(CercleFinance.com) – JCDecaux announces that JCDecaux Pearl & Dean (subsequently referred to as ‘JCDecaux Transport’) has won in Hong Kong the renewal of its exclusive advertising contracts with MTR Corporation for the management and operation of eight advertising MTR (Mass Transit Railway) lines as well as non-exclusive rights to sell and promote MTR mobile advertising.
JCDecaux specifies that the eight lines operated constitute ‘the largest share of the transport advertising market in Hong Kong’.
The renewal of these contracts is effective from January 1, 2024 to December 31, 2028, with MTR having the option to extend them for up to 10 years in total.
By winning this call for tenders, JCDecaux Transport strengthens its portfolio in Hong Kong as well as its leading position in the metro advertising market in China.