Having entered the capital of La Redoute in 2017, the Galeries Lafayette group became the owner of the company in 2022. ERIC PIERMONT / AFP
NARRATIVE – On the verge of bankruptcy in 2013, the ex-mailer has become a champion of e-commerce, against the backdrop of a global pandemic.
Business life is not a long calm river. From the height of its 186 years, La Redoute has known almost everything: success, losses, layoffs, convalescence at a forced march, until the unexpected rebound. A renaissance of which the employees are today the main banners, as they prepare to each receive 100,000 euros on average, following the takeover of the company by Galeries Lafayette. The group, which had held 51% of the shares since 2018, ended up acquiring the entire e-merchant last December. The 49% were previously held by the two managers and the employee shareholders. By entering the capital of La Redoute, he had recorded the possibility of a final takeover from 2022 according to a very specific calculation formula: the more favorable the operating result for the last financial year, the higher the multiple to calculate the value of the company would be. pupil. However, this reached more than one hundred million euros in 2021. Hence the pretty fortune shared today by former managers and employee-shareholders.
Ten years earlier, thousands of employees had agreed to play the game by investing often symbolic sums, such as Jean-Marc Pénelaud, director of customer service at La Redoute, who…
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