Perfume, wine and now even silk: Silvio Denz invests in everything that is luxury. Is this going to be a general store? Or is Denz pursuing a bigger plan?
“Actually, I would rather sell in foreign exchange than perfume.”
Silvio Denz has created a luxury empire from the once antiquated Lalique brand.
The crystal vases on the table reflect the sparse fall light throughout the room. Sculptures in the color fuchsia sky, golden ginkgo leaf earrings and perfume bottles with swallow motifs stand in the Lalique boutique on Zurich’s Talstrasse, and Silvio Denz is right in the middle.