Laura Noltemeyer
The recipe for success behind your beauty brand
Laura Noltemeyer
© Hannes Magerstaedt / Getty Images
The beauty market is almost oversaturated. But with a look at the ingredients of many products, there is still some room for improvement in terms of sustainability. Laura Noltemeyer set herself the goal of launching a clean beauty cosmetics line on the market. For some time now, customers have been able to use the Bayage-Buy products – and do something good not only for your skin, but also for the environment. In the new episode GLOSSIP, the GALA beauty podcast, the entrepreneur speaks with editor Lara Golombek about the story behind her brand, what she values most about her products and what the name is Bayage actually means.
Laura Noltemeyer may be better known to many as the design jungle. That’s what she called her fashion and lifestyle blog in 2014, which she launched while writing her master’s thesis in architecture. The Hamburg resident wanted to build a platform for herself to share her creative work. However, the 32-year-old does not work as an architect. As an influencer and entrepreneur, she now reaches around 250 thousand Instagram fans who have the opportunity to use products from her clean beauty brand Bayage or to buy your self-designed wallpaper. All around, Laura is an independent business woman who combines creativity and exclusive taste in her work.
Episode 3: Laura Noltemeyer: That embodies her beauty brand
Beauty products are also in abundance at Laura Noltemeyer – but she still lacked the perfect counterpart between luxury and natural cosmetics. So why not just use your expert knowledge in beauty and business to set up your own cosmetics brand? It launched in September 2020 Bayage: The product range offers everything from hand creams to masks that makes the beauty heart beat faster. The best of all? The content creator does not use parabens and silicones in her brand, all items are vegan and made in Germany.
I don’t want to compromise on the market.
The Hamburg woman is a customer: being close to the inside is extremely important. She also does without a large corporation that manages her company, but takes care of all to-dos with her husband Julian and her business partner. In the new GLOSSIP episode, Laura is totally transparent and talks about the entire development of her products: How did the packaging come about, what was most important to her about the products and what the brand name actually stands for Bayage?
Episode 2: Laura Noltemeyer: Just a few steps to her go-to make-up
Eye shadow in bright colors? A look in which we would see entrepreneur and content creator Laura Noltemeyer less. Nevertheless, she loves to try out new trends – just not on a daily basis or in a business meeting. The Hamburg-based woman prefers a natural, glowy look. In which color palette does she prefer to dip her make-up brush? And how do you create the perfect eyeliner line? The influencer reveals her insider tips to us!
I swear by microdermabrasion.
Laura goes to the beautician regularly, her skincare routine is the top priority. Clean beauty products are very important to her. In the new GLOSSIP episode you can hear what exactly they are and which care hacks the 32-year-old recommends to all jet setters.
Episode 1: Laura Noltemeyer: “Say no more often than you actually mean it”
Design jungle – your blog name stands for creative diversity. Laura Noltemeyer not only shares fashion pictures and interior inspirations, but has also been bringing out her own beauty products since 2018. As a seasoned career woman, she now reveals that she, too, used to be shy and had to dare to step out of her comfort zone! What tips helped her to gather her courage? Why does it fulfill independence? And why is networking essential in your area?
Design jungle: between architecture and fashion
The founder has already brought wallpaper and beauty products onto the market – and has no regrets. Who helped her with these decisions? How does the power woman come to rest in this fast-paced everyday life? And why is she of the opinion that women need to support each other more? She reveals that in the new GLOSSIP episode.
GLOSSIP, the GALA Beauty Podcast: Every Friday on Audio Now, Spotify, iTunes and wherever there are podcasts.