LDLC, an expert in the sale of computer and high-tech equipment, is launching the third and final phase of its 2022 national TV campaign. After two successful first waves in June and August, LDLC unveils the third episode of its advertising saga, imagined by BIG SUCCESS. From November 21, 1,700 spots will be aired, ending LDLC’s very first TV campaign. As a reminder, the latter aims to affirm LDLC’s strategic ambition aimed at consolidating its position as a benchmark in its market. The advertising saga highlights the LDLC.com website and the 76 stores spread throughout the territory.
After showing a child in the middle of a telephone conversation with the LDLC Customer Relations department in the second film of the saga, this time we find a customer going to a brand store and chatting with a salesperson. This exchange is articulated around the pun mechanic “LD, she knows”, already present during the first two chapters and signature of the TV campaign.
A humorous 20” spot declined in 12”, still in the continuity of the tone of the two previous spots, which is visible in particular on TF1, M6, BFM, l’Equipe, NRJ and France TV.
GROUP PROFILE
The LDLC Group was one of the first companies to launch online sales in 1997. Today, a specialized multi-brand distributor and a major player in e-commerce on the IT and high-tech market, the LDLC Group targets a clientele of individuals (BtoC) and professionals (BtoB). It carries out its activities through 15 brands, has 7 merchant sites and has more than 1,000 employees.
Several times rewarded for the quality of its Customer Relations, recognized for the efficiency of its integrated logistics platforms, the LDLC Group is also developing a network of own or franchise stores.
Find all the information on the website www.groupe-ldlc.com
NEWS
Investor Relations / Press
Margaux Rouillard / Marie-Claude Triquet
[email protected] – [email protected]
Such. : 04 72 18 04 93
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Full and original press release in PDF format:
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