Faced with the rise in prices and the decline in the purchasing power of the French, mass distribution is getting organized. The different brands are launching various operations to help households not be too impacted by the increase in prices, especially for basic necessities.
The shopping basket of the French is more and more expensive. According to the analysis company IRI, the price of food products has increased byat least 3% in a year. Many items are affected, including everyday products, reports Actu.fr. Doughs, oils, flours or even meats are affected.
Shields and Vouchers
And the situation is not going to improve. According to INSEE, inflation should reach 5.4% at the end of June. To restore purchasing power to the French, many brands are getting organized.
This is particularly the case of E. Leclerc, which has set up several operations: 0.29 euro baguette, fuel at cost price and even an anti-inflation shield. On May 4, the retail brand decided to compensate for the price increase of 120 basic necessities with vouchers on the loyalty card. The operation is in place until July 31 and concerns groceries, fresh and early produce, drinks, detergents and hygiene products.
U-systems is also mobilizing. The group’s independent stores set up promotions on the brand’s products, fixed prices, organized cost-price operations and distributed purchase vouchers. The sign is convinced that the price increase is just beginning and should last a long time.
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Discount vouchers at Auchan
Auchan stores, they have decided to operate via reduction vouchers, usable from the next races. This is a measure that immediately affects the customer’s wallet, explained the brand. The latter also ensures the fair remuneration of producers, who are also affected by rising costs.
At Casino several measures have also been put in place. The brand has launched 1 euro fuel operations passed on in vouchers, or lower corners with inexpensive products. For Casino Max subscribers, a 10% reduction is applied at checkout.
With soaring inflation, those French people who can no longer do without promotions