(CercleFinance.com) – Pinko, an Italian entry-level fashion brand with more than 280 boutiques and more than 1,000 multi-brand stores worldwide, has chosen Lectra to support the digitization of its key processes.
Thanks to the ecosystem enabled by the Kubix Link PLM, Kubix Link PIM and Retviews solutions, Lectra has developed a solution that will enable the brand to reduce its management costs and optimize the omnichannel strategy, making the whole cycle more efficient. life of the product.
The project is part of the digital transformation process undertaken by Pinko.