Lidl draws the line: Discounter throws a lot of products out of the range

However, Lidl is not alone in reducing the shopping budget. An important Asian supplier reports a 30 percent drop in orders from many customers. And discounter competitor Aldi is also struggling with similar problems in the non-food sector.

According to LZ research, sales have dropped to less than 20 percent. Like Lidl, Aldi also has to adapt to the current situation with more flexibility and is in close contact with suppliers and logistics partners.

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