Lidl, the hard discount specialist, is getting into urban mobility with a low-cost Zündapp electric bike. A success.
After the smartphone at 70 euros, home automation devices, or even the Monsieur Cuisine robot, Lidl wants to cut prices in a new sector: electric mobility. In partnership with the German manufacturer Zündapp, the hard discount giant now offers, as spotted by CleanRider, the Zündapp Z801 electric bike at a knockdown price in some countries.
An interesting electric bike
€899.99. This is the price of the Zündapp Z801 in Spain and Germany at Lidl. And at this price, this electric mountain bike is rather well supplied. In the field of all-terrain, it is difficult to find featherweight bikes and this one is no exception to the rule with its 22.7 kg despite its inclined aluminum frame.
It must be said that it is equipped with 27.5-inch wheels, a Tektro disc brake system, a Prowheel aluminum crankset which drives a 114-link KMC chain, a Shimano Tourney 21-speed derailleur , a 418 Wh Samsung Li-ion battery and a 250 W motor for 35 Nm (with 5 levels of assistance) contained in its rear hub. According to Zündapp, this allows the Z801 to travel from 30 to 125 km depending on the load (up to 120 kg) and driving style. Like all electric bikes (excluding speedbikes) sold in Europe, it is limited to 25 km/h.
For its price, its technical sheet is therefore rather attractive. Electric mountain bikes rarely go below 999 euros, although a few can be found, such as the Nakamura E-Cliff from Intersport for example. At Decathlon, the first price is set at 999 euros with the Rockrider E-ST 100.
An astonishing price tag
If this price of 900 euros is very interesting, it should be noted however that the crossed out price of 2100 euros which allows Lidl to display a nice promotion of -57% is not really relevant. We find for example the same bike at a price (crossed out) of 1217 euros at Electro-World (but the URL of the site contains a mistake, which does not inspire confidence) or at 820 euros instead of 200 euros at Hall Store.
Contrary to what some may say, this is not Lidl’s first trip to the electric bike market either, since there are 5 different bikes (all from the Zündapp brand) in the German catalog.
In any case, it’s a great success for Lidl.es, which is already out of stock for this bike, which is not announced for France at the moment. However, we can hope that this success will push the German distribution specialist to offer more models in its stores around the world.
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