The British singer launches her sextoy in collaboration with the Womanizer brand. On this occasion, she embodies the #IMasturbate campaign, which lifts the veil on the taboo surrounding female pleasure and masturbation.
Lily Allen, teamed up with the star sex toy brand Womanizer to create her own sex toy, the Liberty by Lily Allen. The British singer has just been announced as the new ambassador for the company, and "Chief of Liberation".
With this new role, Lily Allen embodies the new Womanizer's #IMasturbate campaign, raising awareness of sexual positivity and female masturbation and promoting the sex toy as an object of female empowerment. A pleasing collaboration, which comes at the right time during the curfew.
Liberty by Lily Allen in collaboration with Womanizer
This is not the first time that the pop singer evokes her relationship with sex and female masturbation. Ten years ago, she sang in the chorus of " Not fair " the injustice that exists between the orgasm of men and women. In his autobiographical book "My thoughts exactly" (Me, exactly, Ed. Hugo Doc), Lily Allen confided in her absence of orgasm before an advanced age and spoke of the discovery of her own pleasure, recommending the Womanizer. This is how the collaboration between the German brand and the star was born. “We were so happy and excited to hear that Lily was writing and talking about our brand and our products (…). For us, Lily is the embodiment of our brand: courageous, honest, authentic and accessible. We are happy and grateful to share the same mission, which is to eliminate social stigma around sexuality and pleasure ” says Johanna Rief, Head of Sexual Empowerment at Womanizer.
© Womanizer Liberty By Lily Allen
Tangy, pop and elegant while remaining discreet due to its small size, the Liberty by Lily Allen has six intensity levels. Lightweight, it fits easily in a handbag and can be taken everywhere, even when traveling. Equipped with patented technology "Pleasure Air", this sex toy stimulates the sensitive nerve endings of the clitoris thanks to pulsed air waves. And it can also be used in water. "Womanizer can give you an orgasm in no time, even several" Lily Allen says.
Womanizer Liberty stimulator by Lily Allen:
#IMasturbate, the campaign that lifts the taboo on female masturbation
With its #IMasturbate campaign, the brand that has democratized the female sextoy is continuing its commitment to female pleasure. Recently, a study conducted by the brand highlighted the masturbatory divide – the international gender gap in masturbation – huge between women and men, of 68%. Men engage in this act about 156 times a year, while women on average about 50 times a year. “I masturbate. And you ? ". With this slogan, Womanizer and Lily Allen intend to break the taboo around female mastubation, and encourage women to explore their bodies. “Sex toys are still considered a taboo subject because they are linked to masturbation and female pleasure. Female pleasure in itself is a taboo subject. The only way to stop taboo subjects is to talk about them openly, regularly, without shame or guilt " comments the singer. What she does brilliantly.
