“20 years ago I started the campaign ‘close, sure!’ developed with my team as state manager of the People’s Party of Lower Austria – my origin from a merchant family was an important driving force in bringing it into being”, the state governor explains the special meaning of the campaign. “The most important brand carrier today, just as it was 20 years ago, is the ‘close, safe!’ bag, of which we are now distributing 1.4 million units this year. At the 21st edition this year, of course, the beer coasters for our inns, coffee houses and wine taverns in the state should not be missing, of which 200,000 pieces will be distributed. A visible and strong commitment that we make for our local suppliers in the state,” says Mikl-Leitner.
Local products – “close, safe!”: Visible sign for 20 years
