(AOF) – “As of Monday, August 21, 2023, Pascale Winkel will join the M6 National Editorial Board as M6 Editorial Director” announces the group. “Within the team of Stéphane Gendarme, Director of Information at M6, she will be responsible in particular for the editorial line of the news (12:45 and 7:45 p.m.) and will be responsible for steering the chief editorial teams”. A graduate of Sciences Po Bordeaux and the CFJ, Pascale Winkel has been deputy editor-in-chief of TF1 20h since 2021.
Pascale Winkel began her career in 1996 in the written press at “Challenges” and “Le Revenu”. In 1998, she joined LCI as a reporter specializing in economic and social themes. For more than 10 years, she held various positions, including presenting news, producing reports and chronicles… In 2008, she joined the National Newsroom of TF1 as an economic journalist before taking over the management of the “economy and social” department.
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Key points
– Second French television group with 22.3% audience share and leading private radio group with 18.4% audience share;
– Turnover of €1.36 billion drawn 80% from advertising, 16% from radio (RTL and Fun Radio brands) then production and audiovisual rights and diversification (websites and real estate agencies);
– Business model aiming at the complementarity and transversality of activities throughout the value chain via the production of content, the diversification of offers (TV channels -M6, W9, 6ter, Téva, Gulli, Paris Première- and radios – RTL, RTL2 and Fun Radio), digitization and acquisitions;
– Capital held 48.26% by RTL Group and 5.05% by CNP, Nicolas de Tavernost leading the 5-member management board and Elmar Heggen the 9-member supervisory board;
– Balance sheet without debt with shareholders’ equity of €1.2 billion and a net financial surplus of €282 million.
Challenges
– Strategy to gain market share in TV and radio and prepare for the future through targeted holdings in non-consolidated assets – Streaming with Bedrock, digital marketing with GSG;
– Innovation and digital transformation strategy defined in the OPEN program: watch, “Campus innovation” for training, Lab Innov for internal experimentation;
– Environmental response strategy to 2 challenges – reduction of environmental impact and public awareness:
– 1st carbon footprint across the entire value chain,
– circular economy, digital sobriety and strict management of electricity;
– Rise in power of the 6play platform and influence on social networks.
Challenges
– Impact of the entry of new players;
– Apple TV, Netflix, Amazon Prime, Google TV and, in 2023, HBO Max: increase in the price of programs and gains in advertising market share;
– After the abandonment of the merger project with TF1 and then of the Salto platform, ongoing reflection on a strategy for deploying an AVOD streaming platform;
– Concerns about advertising revenues, down sharply in the 4th quarter of 2022;
– Risk of loss of competitive advantage after the end of ongoing negotiations with ARCOM on the strengthening of French production obligations;
– 2022 dividend stable at €1.
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