M6: this show that is the jealousy of France Télévisions

It’s a show that makes people envious. This Monday January 10, M6 will kick off the ninth season of its access-prime-time competition, The best bakery in France, which, as its name suggests, sees several bakers clash across France – and even beyond. A program presented by Bruno Cormerais and Norbert Tarayre which is therefore the jealousy of the public service, which bites its fingers for not having thought about it sooner. And not just because it achieves great audiences. Last season was watched by 2.25 million viewers on average, or 11.5% of the public, and especially 17% on the channel’s preferred target, namely women responsible for purchases under fifty. year. “It’s a show we would have loved to have on the public service, as it corresponds to our values“, confides to Parisian, an executive of the group, on condition of anonymity.

And for good reason, despite the “coucours” aspect, kindness, good humor and humor are guaranteed, notably thanks to the Meilleur Ouvrier de France and his sidekick whose malice is well established. Above all, the two experts cross France and go to the discovery of regional specialties. So many assets that could have made France Télévisions happy. “Bakers have a real know-how, which we try to sublimate as much as possible. It’s very telegenic, very graphic. When you see the scarification of the bread, it immediately makes your mouth water“, always outbid the Parisian the producer, Matthieu Bayle.

The Best Bakery, “a remedy for this anxiety-provoking context”

The key to the success of this program therefore lies in part in its telegeny. Its appetizing side. “Bread is an extremely reassuring and simple value. As long as we have bread, we survive. It is a staple product and a remedy for this anxiety-provoking context. And we saw a return to these professions during the first confinement“, details the producer. So, inevitably since the pandemic, its success has increased. As proof, the previous edition achieved the best historical scores. “It was already working very well. But during the Covid period, baking was a particularly highlighted profession“, underlines Norbert Tarayre. Viewers have not finished salivating!

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