Sequoia, the Corporate and Content agency of the Makheia Group, presents the major trends in podcasting and announces the launch of its audio offer. At the heart of it: editorial reflection, qualitative production and distribution strategy.
Sequoia, an agency specializing in internal and external editorial systems, unveils its new podcast offer: from scripting to promotion, the agency handles all podcast processing on behalf of brands.
Brands have understood the craze for this media and many of them have already embarked on the adventure. The podcast stands out as a cultural practice in its own right, a daily companion and a tool of influence. Admittedly, the health context has explained the growing use of these audio formats, but we can see that these new consumption habits have indeed taken hold. The figures are eloquent with a 20% increase between 2020 and 2021. And if we isolate the listeners of podcasts produced by so-called “non-radio” groups, it is a boom of 81% additional audience.
A minor or complementary format, the podcast is an obvious format for dealing with all types of subjects, from reporting to fiction, it is essential for tackling sometimes very complex subjects.
Presentation and Podcast available at [email protected]