Consolidated revenue for the first half amounted to €4.9 million and remained stable compared to the first half of last year (€4.9 million at June 30, 2021).
The year 2022 started under the auspices of the Russian-Ukrainian conflict, generating a climate of uncertainty. This climate is felt among existing customers with a certain reluctance on decision-making as well as reorganizations in the organization of major accounts, delaying the release of communication budgets.
On the new business side, the volume of calls for tenders is satisfactory with nearly sixty consultations processed since the start of the year (+ 38% compared to the first half of 2021) and a success rate of more than 50%. Makheia is returning to the level of competitions before the Covid crisis, a crisis which had severely impacted the number of consultations in 2020 and 2021 by causing them to fall by more than 50%.
The Group integrates new brands into its client portfolio, including: Gifi (e-commerce site and SEO strategy), Bulgari Parfums (web application), Treca (social media strategy), Agrica Group (corporate communication), Generali (relational application internal) …
Thus, the Makheia Group hopes to achieve the expected growth in 2022.