(CercleFinance.com) – Marie Brizard Wine & Spirits strengthens its partnership with Sazerac by becoming the exclusive distributor of its portfolio of premium brands on the French market.
This portfolio includes, among others, the bourbon brands Buffalo Trace, Eagle Rare, WL Weller, Sazerac Rye, 1792, EH Taylor Jr, George T Stagg and Pappy Van Winkle,
as well as Forge’s Sazerac cognac brand, Jung and Wulff rum brand and Peychaud’s cocktail bitters.
‘The integration of these additional brands with those already in distribution in the MBWS portfolio (namely Paddy, Fireball and Southern Comfort) will allow it to expand its presence in promising and rapidly expanding segments such as bourbon, rum and the mixology trend’ indicates the group.