DECRYPTION – Most major brands now offer products from outside sellers on their websites. A more profitable activity than direct e-commerce.
Gone are the days when traders just bought products for resale, like simple grocers. In parallel with the rapid development of their online activity, many of them have evolved in recent years into vast platforms, where they offer both products they have purchased, products from other merchants, and soon services. Fnac is one of the first French distributors with stores to have embraced, in 2009, the marketplace model successfully developed by Amazon.
Today, the Fnac Darty group offers 17 million additional references on its two websites to its own offer. The 4,600 third-party sellers who offer their products on its marketplaces reach far more customers than if they were content with their website alone. Marketplaces play in a way on the web the role of shopping malls or shopping centers in the physical world. It consists of attracting …
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