Mazda announces ambitious plan to launch up to eight new electric models by 2030, aligning with the growing trend of electrification in the auto industry.
THE electric car market is booming, with various manufacturers like Rolls-Royce, which is preparing the launch of the electric Specter, and Toyota, for example, which presented the Urban, an electric SUV designed to conquer the European market. These developments show that manufacturers are seeking to reach all market segmentsfrom luxury vehicles to family SUVs.
Mazda, for its part, has finally decided to embark on the adventure. Mazda CEO Masahiro Moro recently gave an interview to Automotive News. He announced the brand’s intention to launch seven to eight electric models by 2030. This initiative marks a major turning point for the Japanese manufacturer, which is thus fully committed to the transition towards more sustainable mobility.
Mazda adopts a progressive strategy towards electrification
In this interview, Masahiro announces that the brand plans to gradually deploy its electric vehiclesstarting in Japan before expanding internationally by 2030. This progressive strategy reflects Mazda’s caution, which seeks to balance innovation and reliability.
The manufacturer will rely on partnerships, notably with Toyota, to develop cutting-edge technologies adapted to its future electric models. The focus will be on creating electric vehicles that not only respect the environment, but also offer performance and reliability to match. consumer expectations. Mazda wants to be able to test and refine its technologies to ensure a smooth transition for its customers. All this while responding effectively to different regulations and market preferences across the world.
Mazda’s commitment to electrification is a strong sign of the evolution of the automobile market. With the ban on the sale of thermal vehicles in Europe by 2035 and a growing demand for more environmentally friendly vehicles, Mazda and other manufacturers are adapting their strategies to meet consumer expectations and ecological imperatives. Sales of electric cars in France, notably powered by brands like Tesla, demonstrate this trend. Furthermore, the ecological penalty which will penalize cars weighing more than 1,600 kg from 2024 also encourages manufacturers to broaden their range to turn to lighter and more environmentally friendly vehicles.