(AOF) – Marie Brizard Wine & Spirits (MBWS) and Sazerac today announce a new strategic step in their partnership in France, involving the exclusive distribution by MBWS of Sazerac’s portfolio of premium brands. This portfolio includes, among others, iconic names such as the Buffalo Trace bourbon brands, Eagle Rare, WL Weller, Sazerac Rye, 1792, EH Taylor Jr, George T Stagg and Pappy Van Winkle, as well as the Sazerac cognac brand of Forge, the Jung and Wulff rum brand and Peychaud’s cocktail bitters.
Hailed for its excellence and the rarity of liquids, this portfolio of brands presents a very good complementarity with the categories in which MBWS operates.
The integration of these additional brands with those already in distribution in the MBWS portfolio (namely Paddy, Fireball and Southern Comfort) will allow it to expand its presence in growing and rapidly expanding segments such as bourbon, rum and the mixology trend. This partnership will also considerably enrich the commercial offer in France.
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Soaring energy prices and a call for help
In the past, energy represented a fixed cost of 3% of turnover. This year, this percentage rises to 5% or even 7% for VSE-SMEs, according to Ania (National Association of Food Industries. Professionals are very worried because until the end of 2022 they generally benefit from coverage to cushion these increases. However, they are not renewed for 2023 and after. Consequently, 25 of the main inter-professional organizations (Intercéales, Inaporc, Semae, etc.) are calling on the State for help in the face of the erosion of their margins and their capacity to investment.
The State has proposed several devices, including an “electricity shock absorber”, which are considered insufficient. The organizations also deplore the failure of European negotiations to achieve a price shield to avoid distortions of competition. Agriculture and agri-food demand a maximum ceiling price of €180/MWh while many companies buy at prices above €500/MWh on the French market.