Héloïse Goy with Gauthier Delomez
The director general of Konbini, Mathieu Marmouget, will take the head of the station Mouv ‘from the end of January to try to revitalize the radio, by better capturing young listeners. New formats will be created especially for those under 24, and a new grid will be launched.
His mission will be to revitalize the radio Mouv ‘. From the end of January, the former director general of online media Konbini, Mathieu Marmouget, will take over the station instead of Burno Laforestrie. Its main objective will be to rejuvenate the audience for public radio by creating new formats aimed at those under 24. The future director wants to strengthen this target which represents two thirds of the 360,000 regular listeners of Mouv ‘. Mathieu Marmouget will also be responsible for building the grid for the next season.
Programs always dedicated to young listeners
The station Mouv ‘, which belongs to the public radio group Radio France, is known for its content that highlights urban cultures, hip-hop and electronic music. Founded in 1995, Mouv ‘has always had the objective of broadcasting programs dedicated to young listeners. Recently, for the Fête de la musique in 2020, the station dedicated a special evening to female rap.
The future-ex-director general of the station Mouv ‘, Bruno Laforestrie, will for his part be appointed to the direction of development and the studio of Radio France.