It is unlikely that this action was to Meghan Markle’s liking. On March 14, on Instagram, the Duchess of Sussex shared an important announcement with her subscribers. Prince Harry’s wife then revealed the launch of American Riviera Orchard, a brand focused on the art of living and gastronomy. To promote her recipes, her dishes, her spreads and her jams, Meghan Markle not only created a new Instagram account, but also a website. However, just one month after its opening, this site was usurped. As reported by Daily Expresss, this Thursday, April 18, an anonymous fan of the royal family created a British URL, ending with “.uk”, thus simulating the American version of the platform, which ends with “.com”.
However, the UK URL does not direct to an official version of the American Riviera Orchard site, but to the homepage of the Trussell Trust, a non-governmental organization aiming to eliminate the need for food banks in the UK. Internet users therefore discover a fundraising page, embellished with an affectionate message towards the Princess of Wales, Kate Middleton. “Not Meghan. I hope Meghan doesn’t mind. Thoughts with Catherine. x.”we can read on the site.
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Meghan Markle: why is her new brand already controversial?
This is not the first concern that Meghan Markle has given up with her new project. A few days ago, the launch of his brand had already caused controversy, as reported by Daily Express. According to our colleagues, the brand’s Instagram account would include “an important number” fake subscribers. On the night of Thursday April 4, a few days after the creation of the page, Meghan Markle would have already accumulated more than 585,000 subscribers. According to marketing experts, almost 14% of them are actually robots. Which could harm “his credibility” And “its reliability”. According to the expert, American Riviera Orchard “requires strategic engagement and authentic content to maintain and enhance brand integrity.” If Lilibet and Archie’s mother has nothing to do with it, the presence of these malicious accounts among her subscribers could alter the success of her brand.
Article written in collaboration with 6Medias.
Photo credits: Vantage News / Bestimage