Metavers: Big success for the first NFT Adidas, more than $ 45 million traded

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Investing.com – In turn, Adidas (DE 🙂 intends to gain a foothold in the metaverse with NFTs. Launched last weekend, the first NFT of the “Into the Metaverse” project by Adidas Originals has generated at the time of writing 11,600 (ETH), or nearly 45.5 million dollars at the current price on OpeanSea.

It is elsewhere the second most traded NFT on the benchmark OpenSea platform at the time of writing.

Remember that Adidas Originals co-created a digital asset and put up for sale 30,000 copies of the same item on December 17, as part of a collaboration with Bored Ape Yacht Club, PUNKS Comic and gmoney. 19,800 copies of phase 1 of the NFT have been sold so far.

Note that this NFT is not a simple collector’s item, since it offers its owner exclusive access to virtual wearables in the Sandbox game metaverse and the possibility of exchanging the corresponding physical products in 2022.

NFT owners will also be able to receive a physical version of PUNKS Comic Issue 2: X Marks the Drop, a graphic story about all the characters in the collection.

It’s also worth noting that Adidas yesterday posted a series of 10 tweets explaining their approach.

In particular, we learned that Adidas is planning many other similar projects:

“This NFT repository is the start of Into the Metaverse, not the end. We have other things in store to share in the New Year, ”the company said.

Finally, let us remember that Nike (NYSE 🙂 has similar ambitions to Adidas. We learned last week that Nike bought the startup RTFKT, specializing in collectibles and NFT fashion.

“This acquisition is another step forward that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, play and culture,” wrote John Donahoe, president of Nike, in a blog post commenting on the acquisition.

“We are acquiring a very talented team of designers with an authentic and connected brand. Our plan is to invest in the RTFKT brand, to serve and grow their innovative and creative community and to expand Nike’s digital footprint and capabilities. “he added.

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