Pharrell Williams firmly believes that the potential of Web 3.0 and NFTs will revolutionize the music industry. His move to doodles paves the way towards a new era in which blockchain technologies and the music industry will continue to merge. Columbia Recordspart of the music label SonyMusicand Williams are canceling an album called Doodles Vol 1 on. What sounds like a Bravohits compilation from the 2000s could soon become Doodles’ new flagship.
NFT project Doodles in the fast lane
Doodles is an example of an NFT project that has evolved from the Web3 community and is growing into a brand. In addition to the collaboration with Williams, the project has already brought other partners on board: Mit Shopify Doodles has already brought merchandise to the masses. In addition, the NFT project was able to support Julian Holguin, former Senior Vice President at billboard, win over as CEO. With this, Doodles aims to turn its vision into reality: to build the largest and most popular Web3 media brand worldwide, bridging the gap between mainstream consumers, culture and entertainment.
The project started similar to the NFT series with colorful, collectible cat pictures: the CryptoKitties. Doodles is a community-driven collectible project featuring artwork by Scott Martin, Jordan Castro, and Evan Keast. The majority of the founders were already involved in the colorful cat pictures. The 10,000 Doodles come in many different colors, features and sizes. The entire ecosystem is basically a decentralized autonomous organization (DAO). Each holder of an NFT has a say in what that DAO implements. while standing one Doodle NFT for each vote.
Pharrell Williams: Happy on the Doodles team
On June 22, Doodles announced their collaboration with the “Happy” singer at an event coinciding with the major NFT conference in New York City. On the big stage of the famous Palladium Theater Williams said to the enthralled Doodles fanbase.
I’m a big fan of the brand. We will start from the core community and take Doodles to new heights.
Pharrell Williams
Columbia Records announces album Doodles Vol.1
One of Williams’ first steps as part of the Doodles team is to produce a new album. This is to be released in cooperation with Columbia Records.
Important artists will be featured on the album. Doodles founder Burnt toast, aka Scott Martin, wants to publish a limited edition of visualizations and cover art and bring it to the blockchain. The songs on the album are to be streamed worldwide and will be sold exclusively as NFT for the first time.
“We are thrilled to work with Pharrell to advance Doodles and blockchain-based media. Pharrell is one of the greatest creators of art, entertainment and culture in history. His vision and passion for the Doodles brand will be manifested in our animated content, music, IRL and product experiences. The first collaboration with Columbia Records will give everyone a taste of what we can expect in the future,” said Julian Holguin, CEO at Doodles.
In the meantime, you can already experience the symbiosis of William’s music and the colorful world of Doodles in the recently released trailer for Doodles 2:
Fund injection for doodles
Furthermore, the company announced a capital increase around the colorful collection cards. For this, the founders could use the venture capital fund Seven Seven Six win over. “We are raising capital from significant partners who share common values and inspire us to transform the next digital frontier in entertainment. The partnership with 776 is very intentional and has been carefully curated over the last few months,” says Julian Holguin.
It remains to be seen whether the decentralized NFT project will continue to be organized as a DAO with so much capital available. “A DAO is an umbrella term and DAO is not equal to DAO. Nevertheless, it should ultimately depict a classic corporate structure on the blockchain. But the larger and financially stronger the DAO, the more difficult the decentralized management. Because the core idea remains that all members are equally involved in determining the capital,” says Moritz Draht, DAO expert at BTC-ECHO.
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