NFTY (ENXTPA:ALNFT), previously Adthink SA, listed on Euronext Growth Paris, group E2, under the new symbol “ALNFT” since January 18, 2022, today published its 2021 revenue, which stands at €8.1 million.
After a return to growth in 2020 with €10.2 million in revenue and then a first half of 2021 down 7.7% compared to the previous year, NFTY is posting for the whole of the 2021 financial year a 20.9% drop in sales.
Activities Performance
This decrease is mainly explained by a delay in the start of the direct marketing campaigns of the Affiliate Network whose contracts were announced at the beginning of November. Requiring significant WCR, these performance-based campaigns were fully deployed following the signature in mid-January of new financing likely to reach €3 million.
Since then, the run-rate and the metrics observed have reassured us that these contracts will be executed in 2022, up to at least 70%, or €10 million.
The Review Sites cell (Comparators, formerly Customer Acquisition) is relatively stable with a slight decline of 4% and represents 20% of the group’s activity.
(read more in the attached PDF press release)