Anyone who (still) plans to buy a Nintendo Switch can be reassured: the prices are not about to increase. This promise comes from Shuntaro Furukawa himself, CEO of the Japanese firm, which he issued during an interview following the publication of the disappointing financial results for the last quarter.
During the last quarter, the Nintendo Switch reached the milestone of 110 million sales. If this figure is colossal, it actually hides a much less radiant reality on the side of the Japanese manufacturer. Indeed, the shortage of components coupled with general inflation got the better of the firm’s financial results. All the indicators are red: -5% in turnover, -15% in profits, the second quarter of 2022 was complicated to say the least.
Also, it was reasonable to expect a price hike for the handheld console. It will not be, and it is the CEO of the company himself who affirms it. In an interview with the Nikkei media, Shuntaro Furukawa assures “don’t consider this at this time”, And this for two reasons. The first is commendable: Nintendo wants “avoid excluding people” by excessively high prices.
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The Nintendo Switch will remain at the same price, phew!
The second, on the other hand, is more pragmatic. Despite the disastrous results of its last quarter, Nintendo is not deviating from its objective of 21 million Switches sold by the end of the fiscal year, next March. However, while the console is at the stage of its life cycle where sales could fall inexorably, Nintendo considers that raising prices would not be the right strategy to adopt – an opinion that some have a hard time sharing.
Despite everything, Shuntaro Furukawa admits that the shortage of components makes the future of his console difficult to predict: “Regarding our sales forecast of 21 million units for the fiscal year to March 2023, we only have a clear production outlook for this year. Beyond that, things are uncertain. » The manufacturer nevertheless wants to be confident, in particular thanks to the arrival of several highly anticipated games, including Zelda: Breath of the Wild 2.
Source: Nikkei