Analyst Michael Nathanson, in Puck News’ What I’m Hearing newsletter, suggested abandoning the binge-watching model, a concept that’s actually part of Netflix’s DNA. Offering all the episodes of a series at once,” doesn’t make much sense,” says Nathanson.
And he’s right. Right now, when many users seem to be thinking about continuing their Netflix subscriptions, binge-watching is almost an invitation to check out. Finally, users can watch a series that interests them directly to the end. And then cancel your subscription.
On the other hand, if you have to wait for a new episode every week, you have a good reason to remain loyal to the streaming top dog. That’s probably why Netflix competitors like Amazon Prime Video or Disney Plus don’t rely on the all-at-one-time strategy. If you want to stream a brand new format, you usually have to wait for new episodes every week.
This is how Amazon handles its new “Lord of the Rings” series, of which an episode appears every Friday. For “Only Murders in the Building,” a format running on Disney Plus, a new episode was uploaded every Tuesday until the season finale.