CANAL + – ON DEMAND
Paris Fashion, whose season 5 was launched by Canal + on the occasion of the last Parisian menswear week, from June 22 to 27, is an ephemeral channel that you will not find on your television, nor even by the through the on-demand broadcasting service, if not by the keyword “Fashion” which refers to some of its past programs.
Sure MyCanal, the Internet content distribution service of the Canal + group, the task is hardly easier: you have to click on the “tab” Channels and Apps “, In the upper banner, scroll down the long list of channels and click on the” Paris Fashion by Canal + “, At the bottom, in the” Digital channels “.
If this path seems likely to put off those whose online uses are not ordinary, it is because Paris Fashion is not made for boomers (hear: the “old people” who are going to vote, as ironically Julien Bayou, the EELV candidate in the regional elections), but for a generation whose reference screen is a smartphone: with one click, without being a MyCanal subscriber, you can access the service.
Express viewing
The ephemeral channel offers “Fashion Portraits male fashion” from 8 to 13 minutes, “Conversations with” from 3 to 6 minutes: perfectly ideal for an express viewing in the queue or in the ranks of the parades, always late. Almost everything is in English with subtitles.
If the fashion journalist Pierre-Alexandre M’Pelé animates in perfect English the interviews, these make hear French creators, agents, artistic directors who speak more or less the language of Shakespeare, and, except exceptions, with an accent of the type Inspector Clouzot. Because Paris Fashion does not primarily target the French-speaking public.
To this is added a series of video clips partly co-produced by the Federation of Haute Couture and Fashion (FHCM), when it is not a question of promotional films proposed by young emerging designers, unknown to the unlooked person. , or others, more famous, such Courrèges or JW Anderson.
As said Jonathan anderson, between two hazy words, these films also reflect what the health pandemic has upset in the sometimes inventive way of showing the collections. As for the rickety high school students in pearl dresses or distended football shorts that JW Anderson offers, we dare not imagine the head of the principals discovering them, at a time when the “crop top”, this tight top that reveals the navel, controversial.
Most of the interviews give pride of place to eco-responsibility, inclusiveness, ethnic and gender diversity. There is no doubt that these moral guidelines have their place in fashion and elsewhere, but their permanent and repetitive evocation ends up resembling the recitation of a catechism learned too well.
Paris Fashion by Canal +