ANALYSIS – Over 200 million euros of derivative products were purchased in France last year.
“Catch them all!Suggests the slogan of Pokémon, the most profitable license in the history of video games. In 2021, “buy them allWas perhaps more appropriate. Over the space of one year, 200 million euros of toys derived from this brand were sold in France (NPD Group study). Sales growth was explosive: + 107% over one year. This jackpot propels the Pikachu brand to the position of leader of a toy market estimated at 3.6 billion euros in France. All without taking into account console games, which sell for several hundred thousand copies.
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This juicy business is split between several companies which produce under license stamped toys Pokémon, a mark mainly owned by the Pokémon Company. In France, the company that performs the best in the game is Asmodee, the French nugget of the board game. Behind this company are hidden various products including a goose that lays golden eggs: collectible cards. This…
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