“Élysée 2022” is reviewing its copy on France 2. CNews is launching a prime time and Bruce Toussaint replaces Jean-Jacques Bourdin on BFMTV.
France Télévisions wants to strengthen its offer for the presidential election. “It will be the most powerful device ever deployedby the group, according to Laurent Guimier, its director of information. In total, seventy meetings are planned until the election. All have been built around four main pillars: respect for the plurality of opinions in the debate, connection with the French, audacity, thanks to innovative digital devices and finally power, which is based on the creation of bridges between antennas and digital. This fall, almost all of the contenders for the Élysée had formalized their candidacy in the TF1 news. The One had taken a step ahead. Now, France Télévisions is trying to regain control.
Read alsoStéphane Sitbon Gomez: “France Télévisions is not intended to be a TV of the self”
The public audiovisual group, which claims the place of “first political agora in France“, is preparing in particular to review the copy of its flagship meeting, “Élysée 2022”. Always animated by Léa Salamé and Laurent…
This article is for subscribers only. You have 71% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for 1€ the first month
Already subscribed? Login