The Pringles brand has decided to repurpose its famous packaging to make it… an amplifier for streamers.
We are no longer in an improbable collaboration, and the famous Pringles brand, in association with Gray Colombia, has decided to make a place for itself in the streaming market with this great communication operation. Indeed, the brand recently reworked its essential packaging (in the shape of a tube) to make it a microphone amplifier, before distributing the latter to various streamers, who promoted it on Twitch.
Pringles gives voice to streamers
In South America, many streamers were quick to share with their community this kit recently received from Pringles, with a microphone amplifier which takes the form of a Pringles tube, which obviously has some technical adjustments. and aesthetics of circumstance.
For the record, no, this kit signed Pringles is not marketed and was only delivered to a selection of streamers, who performed several hours live with their subscribers. Enough to delight the brand, which estimated to have benefited from more than 400,000 interactions and nearly 4.5 million views in a few hours of streaming.
“ We created the first Pringles package that transforms into a microphone that amplifies in an innovative and delightful, and almost semi-professional, way the audio output of current and future streamers », Explains the brand, which thus benefited from a nice publicity stunt.
Source : I have a friend in communications
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