Publicis: acquisition of Tremend in Romania


(CercleFinance.com) – Publicis Groupe announces the acquisition of the technology company Tremend in Romania, a company with more than 60 million end users for its software, an operation which remains subject to regulatory approvals from competition authorities.

Based in Bucharest, Tremend covers a large number of sectors with companies such as Carrefour, ING or Orange. It relies on a strong expertise developed over the past 16 years and today has more than 650 engineers and developers.

‘The integration of Tremend with Publicis Sapient is an important step in the expansion of our distribution model on a global scale. We plan to rapidly increase the workforce to reach 2,500 employees by 2025 ‘, explains Nigel Vaz, CEO of Publicis Sapient.

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