(Boursier.com) — Up 2.2% to 90.7 euros, Publicis is evolving at its highest ever on the stock market. The group revealed, in advance, a turnover of €3.540 billion for its fourth quarter, organic growth of 5.7%, against a consensus of +3.7%. It also announced its intention to invest 300 million euros over the next three years in AI, including 100 ME in 2024, with the objective of placing AI at the center of its operations to become the first ” intelligent system” of the advertising industry.
Morgan Stanley says fourth-quarter organic growth exceeded market forecasts, while full-year organic growth came in above the company’s guidance. The bank notes that the €100 million investment in AI for 2024 will be entirely funded by internal efficiencies, with 50% of the investment focused on people and 50% on technology.
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