(CercleFinance.com) – Publicis shares recorded one of the biggest increases in the CAC 40 index on the Paris Stock Exchange on Monday, with investors taking a position on the stock before a meeting devoted to AI scheduled for this Thursday.
Shortly before 12:00 p.m., the title of the advertising and communications group advanced 1.6% against a gain of 0.4% for the CAC at the same time.
Publicis announced this morning that it would organize an event dedicated to ‘the future of artificial intelligence’ within the group on Thursday.
According to the invitation, the company plans to explain how it plans to ‘accelerate’ the next phase of its development
by harnessing the power of AI at the heart of its activities.
In a recent research note, analysts at Oddo BHH estimated that 2024 is expected to be a ‘watershed year’ for advertising agencies’ adoption of AI.
‘The objective will probably be to generalize AI in all professions by 2025’, according to the private bank, which warns that this shift should lead to an increase in investments and costs.
‘The question is in particular whether agencies will decide to internalize their computing capacities or continue to operate mainly in the ‘cloud,” Oddo believes.
‘This is obviously only theoretical but it seems to us that AI will irremediably lead to consolidation between large agencies and all movements seem possible to us,’ prophesies the Parisian establishment.
Another element of support, the UBS teams indicated this morning that they had made Publicis one of their three ‘top picks’ within the European media sector for 2024, alongside RELX and UMG .
‘We expect Publicis to generate another year of growth above consensus and believe that the possible launch of a share buyback program could act as an important catalyst,’ explains UBS.
Publicis ended the past year in an enviable position, with first place in terms of organic growth within the sector, but also on all financial indicators, in ‘new business’ and finally as first capitalization stock market in the sector.