At a time when sales of his newsstands are declining, the mogul is expanding his multimedia strategy.
“You have to give the public what they want to read, what they want to watch.” This sentence pronounced by Rupert Murdoch seventy years ago still resonates like a mantra for the media magnate, of Australian origin. On Monday evening, the owner of the American channel Fox News and the British tabloid The Sun launched a new channel on linear television in the United Kingdom: TalkTV. Its populist slogan “Straight talking start here” (“The frank spoken starts here”) announced the color to the televiewers.
From 8 p.m., the latter were able to find former American President Donald Trump, in an exclusive interview for the premiere of “Uncensored” (“Uncensored”), Piers Morgan’s show. The star presenter, former figure of ITV and now known for his anti-wokism positioning, was offered the juicy sum of 50 million pounds over three years to embody the channel. His program will also air on Fox Nation in the US and Sky News Australia, both…
This article is for subscribers only. You have 69% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for 1€ the first month
Already subscribed? Login