Lisbon (Portugal) – April 10, 2024 – 6 p.m.: Samba Digital (ISIN PTDGL0AM0003, Mnemonic MLSMB), pioneer in digital marketing for rights holders, announces the launch of its new Data Analytics department, to respond as closely as possible to the constant evolution of the market and the needs of its customers.
This new offering is designed to strengthen strategic decisions based on customer data and concretely demonstrate return on investment (ROI) and return on objectives (ROO).
Investing not only in talent, Samba Digital also develops and integrates cutting-edge tools for performance analysis and decision-making. In collaboration with the best technologies on the market, the solutions developed by Samba Digital are based on social and media performance measurement tools, encompassing behavioral data and market research.
These innovations aim to support clients at every stage of their marketing strategy, from the precise identification of different fan segments to the creation of more meaningful connections to increase the value generated by each media campaign. The solutions developed are accessible to the entire industry and target all types of customers.