DECRYPTION – The objective of the Minister of the Economy is to finalize an action plan during the month of March 2023.
The kick-off was given this Friday, December 9. After years of commercial and financial scams suffered by several thousand French consumers, Bercy is finally looking into the jungle of influencers. To lay the foundations for the debate around the regulation of the environment, Bruno Le Maire’s teams brought together around fifty players for a two-hour round table. Among them, the Financial Markets Authority (AMF), the Repression of Fraud, the Professional Advertising Regulatory Authority (ARPP), the tech giants (Youtube, Meta, Tiktok, Snapchat) or even advertising agencies. influencers (Follow, Influence4you..), but also an early childhood psychologist. The very media Magali Berdah, in conflict with the rapper Booba and at the head of Shauna Events, as well as another large agency of the country We Events (belonging to the producer Arthur) had not been invited. “Probably so as not to disrupt meetings with controversies around reality TV”, breathes a participant. Only one influencer was there: videographer HugoDécrypte, learned Le Figaro.
The objective for the Minister of the Economy is to finalize an action plan during the month of March 2023. “If necessary, it could…
This article is for subscribers only. You have 76% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for €0.99 for the first month
Already subscribed? Login