SEB maintains its ambitions for 2022 – 04/28/2022 at 18:11


(AOF) – SEB announced that its sales during the first quarter of 2022 had reached 1.915 billion euros, a turnover up 3.4% over one year, despite a high comparison base (+ 31% in the first quarter of 2021). Organic growth was 0.4%, including around -4 points of Russia-Ukraine effects and changes in loyalty programs. Operating profit on activity for its part fell to 172 million euros at constant exchange rates and scope, after a record of 198 million a year ago.

The ambition of the household appliance group to experience growth in turnover and an increase in Operating Result from Activity in 2022 has also been maintained.

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Strengthening initiatives in sustainable development

Consumer concerns about the environmental impact of detergents and household cleaning products are growing. Henkel’s acquisition of Swania, more than 60% of whose sales come from the Maison Verte brand, is therefore highly strategic. Swania’s turnover stood at nearly 40 million euros in 2020. Since its creation in 1990, Maison Verte has been a pioneering brand in the maintenance segment with an ecological connotation. Swania also owns the You brand, positioned in the same niche. More recent, it is intended for younger consumers. As for Unilever, it has launched an ambitious new strategy: the Unilever Compass, which integrates sustainability at every stage, from design to production and distribution.



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