(Boursier.com) – The Group SEB announces that it has signed an agreement with Preciber, a family company owned in Morocco by Mr. Mohammed Berrada and by Precima, which led to the creation of the Groupe SEB Maroc joint venture, 55% controlled by Groupe SEB. Founded in 1971, the company Precima, of which Mr. Berrada is one of the founders, operates mainly in three areas of activity: the manufacture and distribution of cooking items such as pressure cookers, under the EXPRESS brand, the manufacture and distribution of gas items; and marketing of water heaters and boilers.
Relying on a strong local partner such as Preciber, will enable Groupe SEB to accelerate the development of its sales in Morocco and to make the most of the strong potential of this market.
Concretely, Groupe SEB Maroc will exclusively import and distribute Groupe SEB products in Morocco (small appliances and cookware), and will market the EXPRESS brand pressure cookers in modern distribution.
At the same time, Groupe SEB invested via SEB Alliance in the CathayAfricInvest Innovation fund in order to identify start-ups active on the African continent in line with its innovation policy. This fund is one of the largest of its kind in Africa.
After setting up a joint venture in Egypt in 2018, Groupe SEB thus confirms its desire to have a strong foothold in Africa.
Next events in 2022:
January 25 / after market close: Provisional sales 2021
February 25 / before market: Sales and Results 2021
April 28 / after market close: Q1 2022 sales and financial information
May 19 / 3:00 p.m .: General Assembly
July 21 / before market: H1 2022 Sales and Results
October 24 / after market close: Sales and financial information 9 months 2022.
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