Call them third places, coworking spaces, or even “secondary offices”as sociologist Jean Viard breathes, echoing “to the culture of the second home”. These spaces rented by the hour, the day, or the month, could be a solution for all teleworkers whose accommodation is too small, or for whom the presence of children, a roommate, or a spouse also teleworking, makes it difficult to concentrate.
“These are spaces made available where you are but which are operated by others and which are paid for like hotel rooms. When I travel, I don’t have a year-round room at the Ritz; I sleep in Marseilles, Lyons, Rennes. For the office, it’s the same »explains Frédéric Goupil de Bouillé, vice-president of the ADI, the Association of property managers.
Develop places for employees to work “downstairs rather than at home” was one of the avenues adopted by the Minister of Housing, Emmanuelle Wargon, when she presented, in the fall of 2021, her vision on how to“living in the France of tomorrow” : more comfort, less time in transport, but also breathe life into certain territories.
Municipalities such as Orgères (Ille-et-Vilaine), a small town of 4,200 inhabitants near Rennes, offer spaces with tables to share, connected meeting rooms and coffee machines, in the town centre. Developers create them at the bottom of their residences. But the niche is mainly invested by signs that have come to compete with IWG, ex-Regus, the king of the office without a fixed lease for thirty years. The concept of the WeWork, Morning or Deskeo, which arrived on the market ten years ago, is the same, with the aesthetics of the pouf in addition.
Work green
After a sluggish 2020, business is picking up again. Until now, it mainly concerned the metropolises. In Paris, Morning (Nexity group) must open its largest site, 8,000 m2rue Laffitte, in the 9and rounding, in the fall; the three luxurious floors of the Hôtel de la Marine, with a view of the Concorde, marketed since the summer of 2021, are 92% occupied and the International Football Federation has set up its Parisian headquarters there alongside investment funds or from the software publisher Yousign. A luxury house arrives there at the beginning of June. Everywhere, the occupancy rates are good. Even large groups are seduced. Swile, the specialist in dematerialized restaurant vouchers, or even L’Oréal, rent entire buildings in the center of the capital.
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