Asked about Apple’s adoption of the RCS standard, Tim Cook kicked in and confirmed that the subject was clearly not topical.
iMessage is not about to open up to other communication protocols, despite Google’s insistence on this.
Google pushes the RCS and publicly points the finger at Apple which refuses to adopt it
Apple messaging is, since its creation, a closed platform, usable only by owners of the brand’s products. The latter explains this by its desire to guarantee the confidentiality of exchanges between its users with end-to-end encryption of conversations.
Google, for its part, adopted RCS a few years ago, another open messaging protocol that allows group conversations and the sending of files, photos and videos. However, Apple does not intend to adopt it, and messages from Android users are sent in the form of simple SMS.
The situation is unacceptable for Google, which recently launched a communication campaign aimed at pushing Android users to pressure Apple to finally adopt RCS. During the 2022 Code Conference, held this week in California, Tim Cook had the opportunity to address the subject, and the least we can say is that his answer may disappoint more people. ‘a.
Tim Cook’s solution to this problem? “Buy an iPhone”
Journalist LiQuan Hunt from Vox Media, the organization that organizes the event, therefore questioned the CEO of Apple on the adoption of the RCS. The answer was straightforward: I don’t hear our users asking that we put a lot of energy into this. He went on to explain that he wanted more of the “ convert to iPhone”.
Our colleague did not let go and continued by explaining that her own mother cannot watch the videos she sends her on her phone. Tim Cook’s response was straightforward: “ Buy your mom an iPhone. »
We have known the more diplomatic boss of Apple, and this dry response risks putting a coin in the media machine. However, we understand the brand’s desire to lock iMessage for purely economic reasons.
Messaging is now one of Apple’s arguments for selling its iPhones, particularly with a market share approaching 75% among American teenagers. There is therefore no question of opening up its platform further, at the risk of losing smartphone sales in the process.
Source : Engadget
66