While Microsoft has just acquired Activision-Blizzard for nearly 70 billion dollars, it is time for its competitor to retaliate. Sony bought Bungie, creator of Destiny, with $3.6 billion. A less impressive transaction at first sight, but which is nonetheless important. For Jim Ryan, it’s an opportunity to expand PlayStation’s reach.
With the acquisition of Bungie, Sony’s goal is not to enter into direct competition with other developers. By joining Sony Interactive Entertainment and the PlayStation group, Californian developers will retain their independence. They will thus be free to choose the platforms of their future games. This transaction would allow the two structures to collaborate better to offer ever richer and more convincing universes to players.
In addition, Bungie will be able to continue to self-publish as it has done so far. He can thus devote himself to maintaining a regular flow of content on Destiny 2, while a new franchise is being developed at its premises. Sony’s financial support is therefore a considerable asset that allows the development teams to breathe a little. But this takeover may also prove beneficial for Sony, which, if it strives to have its own version of Game Pass, could offer the firm’s games in its offer.