Born in Kyôto in 1962, Masayasu Ito joined Sony in 1986. After participating in particular in the design of audio products for cars, it was in 2000 that he joined the hardware department of Sony Computer Entertainment (now Sony Interactive Entertainment ). Too late to have an impact on the design of the PlayStation 2, but Masayasu Ito is instead credited as responsible for the hardware engineering of the PSP and PS3.
Masayasu Ito was also at the forefront of the design of the PS4 and the PS4 Pro, in particular making the choice of a PC architecture to facilitate the work of the developers out of the experience far too exotic of the PS3. The PS4 will obtain the worldwide success that we know with more than 117 million consoles distributed, while the PS4 Pro marked a great first with the release of a more powerful mid-cycle model.
In an interview with Famitsu given on the occasion of the 5th anniversary of the PS4, Masayasu Ito also explained that the presence of 8 GB of RAM in the PS4 was not the starting plan and that it was necessary to reduce the costs of the console in other areas to meet what was the number 1 request from the developers. Finally, Masayasu Ito was still the head of the hardware engineering team when designing the PS5. It was he who signed the PlayStation Blog article presenting the innards of the beast to the public.
The departure of Masayasu Ito as Executive Vice President and Representative Director of Sony Interactive Entertainment benefits Lin Tao, current vice president of finance, development and corporate strategy.
Another internal promotion, that of Kiichiro Urata, responsible for relations with partner studios in Japan and Asia, who won the title of Company Director. Former CEO of Capcom USA and Capcom Europe, Kiichiro Urata joined SIE in September 2021.