Steiner & Madlaina, Zid, We Are Ava, Rita Roof, Andrea Bignasca, Slimka or Sam Himself – who is nominated as Best Crushing Newcomer? You decide – the voting is now running! – Who should win the Newcomer Swiss Music Award?


We presented you with seven nice Swiss music discoveries in 2021 – now they need your vote to get the chance of the best crushing newcomer SMA.

For all those who do not like to read, but still want to make their musical cultural contribution, we explain here in the video how voting works. Don’t be alarmed: It has subtitles, but if you screw up your eyes, you won’t even notice them.

M. Kall

  • Well, about the two (plus one) acts that 20 Minuten is supposed to nominate for the Swiss Music Award in the Best Crushing Newcomer category.

  • Below we present the seven acts again.

  • And here you go directly to the voting.

  • Keep telling everyone! Your family! Your friends! Your Yoga-Gspänli! Your fantasy football competition! Your Call of Duty Clan! And all the people who are sitting with you in the train compartment!

Since this year 20 Minuten has presented its own Swiss Music Award (SMA), the Best Crushing Newcomer (BCN). As part of this commitment, we hyped seven Swiss acts that meet the BCN criteria according to the SMA regulations and Now you decide which two we will nominate for the BCN-SMA.

Give your voice until December 31st and the two acts with the most votes are nominated. In addition, we are nominating a third act that meets the BCN criteria and has sold the most in 2021 (you can find out everything about the BCN regulations from page 9 of the SMA regulations) – this can, but does not have to be, one of the seven names that we celebrated during the year.

You can find absolutely everything about the seven newcomers there in our BCN hub.

And here is a quick overview of them – you may be very busy and don’t have all day to give you all the stories and videos, right.

Steiner & Madlaina

The Zurich women almost made it to the top of the charts with their battered German pop second album “Wünsch mir Glück”.

Nora Steiner (right) and Madlaina Pollina (not right) introduce themselves.

M. Kall / S. Krausz


At his first gig in front of 2,000 people, the Zurich dialect’s laptop, which was pumped full of 80s disco, slammed onto the floor – since then he has been securing it with gaffs.

Allow? Severin Häne aka Zid.

M. Kall / S. Krausz

Rita Roof

The Zurich background voice of hits like «Jung damned» has found its «Stimm i mir» (the debut album) and is now soloing its dialect reggae pop.

That’s how Rita Roof (civil: Rita Nicole Tejada) rolls.

M. Zangger / G. Brönnimann / S. Krausz

Andrea Bignasca

When he’s not reading Harry Potter for the 20th time, the Ticino man writes wonderfully bluesy folk-rock hymns with his sandpaper voice.

The grater voice from Lugano.

D. Kerschenbauer / S. Krausz


The R’n’B hugging trapper from Geneva swears by autotune. And people swear by him. At least he calls himself «l’enfant du peuple» – «son of the people».

This is Cassim Sall aka Slimka.

D. Kerschenbauer / S. Krausz

We are Ava

The electropop trio from Eastern Switzerland was previously only called Ava, but anyone who Googled “Ava Band” ended up with a startup that makes fertility tracking bracelets for women.

The electropop band from Eastern Switzerland consists of drummer Andy, singer Kim and synth man Nicola (from left).

S. Krausz / D. Kerschenbauer

Sam Himself

The Basel melancho grumbler actually lives in New York, but ended up stranded in his old homeland at the beginning of the pandemic – and rediscovered his love for Switzerland.

You know him as Sam Himself, at the Basel residents’ office he is known as Samuel Koechlin.

D. Kerschenbauer / S. Krausz

20 Minuten has taken over the category Best Breaking Act of the Swiss Music Awards (SMA) and developed it into Best Crushing Newcomer (BCN). Every year, together with the SMA and the GfK (collect the charts), we declare seven to eight Swiss up-and-coming acts to be our BCN and hype them on all 20-minute channels for a month. And one of them will finally win the SMA in the Best Crushing Newcomer category at the beginning of next year.

As a member, you become part of the 20-minute community and benefit from great benefits and exclusive competitions every day!

Source link -71