Apple’s virtual reality headset, the Vision Pro, is reportedly getting off to a very difficult start.
While the American group was banking heavily on this product, it seems that sales of the Vision Pro are not meeting expectations. According to journalist Mark Gurman, only a few devices would be sold in Apple Stores per week, compared to several devices per day initially.
Where to buy
Apple Vision Pro at the best price?
Apple Stores would have difficulty selling their Vision Pro stocks. Demo appointments would often be canceled due to lack of demand. Is this situation surprising? Yes and no. The Vision Pro is an innovative product that has long been awaited by fans of the Apple brand. However, it is no exception to the rule in the virtual, augmented and mixed reality market.
Already, price is certainly one of the most important obstacles to adoption. The Vision Pro is very expensive, making it inaccessible for many consumers. As a reminder, it is sold for $3,500 in the United States.
Lack of content is also a barrier to adoption. The number of games and applications available is still limited, reducing consumer interest in these products. Finally, as Mark Gurman points out, the Vision Pro is bulky and impractical for daily use.
A technology still in development
The lack of success of Apple’s Vision Pro raises questions about the future of the brand’s virtual reality headset. Apple invested a lot of money in this product and certainly hoped for greater success. However, it seems that consumers are not yet ready to massively adopt this type of product.
However, let’s wait for Apple’s announcements at WWDC 2024. And let’s clarify that this is only the beginning of the adventure for the Apple brand in this area. Apple still has a lot to prove when it comes to mixed reality. Especially for a brand known for its meticulous approach to product development.
Apple certainly still has work to do to improve the user experience and provide a more accessible and convenient product. However, the company has the resources to invest in research and development and meet technological challenges. In short, patience.
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