The pay-TV market reached 3.44 billion euros at the end of 2022, proof of the attachment of French households to traditional television offers. However, it should be noted that the market is down 1.6% compared to 2022, but above all that it has lost 238 million euros in 5 years and lost 6.5% of its revenue.
At the same time, French household spending on SVOD services reached 1.83 billion euros at the end of 2022, up 8.6% year-on-year. In 5 years, SVOD spending has multiplied by 3.5. However, and despite the exponential growth of SVOD, the Pay TV market is almost twice as large as that of SVOD.
In the end, household spending on their audiovisual subscriptions is increasing year on year: it increased by more than 1 billion euros between 2018 and 2022 (+25%) to reach nearly 5.3 billion dollars.
It now remains to anticipate how the market will evolve over the 2023-2025 period: on the one hand Canal + which is showing very good resistance and which is gaining subscribers in France and SVOD which has not finished filling up, too both in terms of the number of services available in France and in terms of penetration rate since the CNC explains that in 2022, 39.8% of Internet users over the age of 3 and over say they have already paid to watch programs on SVOD , a perfectly stable rate compared to 2021, but very far from what can be observed in the United States.