Tag: Advertising
“Children without tobacco” initiative – What stricter tobacco advertising bans mean for the economy – News
contents It is undisputed that smoking causes high health costs. What is less clear is how high the economic costs are compared to the benefits. A federal estimate helps proponents.…
Walking or cycling – Q: Car advertising must soon show climate alternatives
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The war for talent is raging in advertising
DECRYPTION – The digital revolution in the sector requires the expertise of engineers and data specialists. “The transformation of the profession is far from over. Today, the challenge is that…
new mandatory messages on automotive advertising
On a fast lane near Caen (Calvados), April 22, 2018. PHILIPPE HUGUEN / AFP Automotive advertisements must promote active mobility, carpooling or public transport from 1er March 2022, according to…
Spam: The Story of Unsolicited Advertising
3:30 p.m. Spam: The History of Unsolicited Advertising E-mail was the beginning of the rapid exchange of information for everyone. However, with the unsolicited promotional email sent, a plague also…
Microsoft retries online advertising breakthrough with acquisition of Xandr
Will Microsoft join Google, Facebook (and soon Amazon, Alibaba and Tencent) in the club of global digital advertising giants? In any case, the Redmond firm seems to want it by…
TF1 will offer targeted advertising on SFR TV boxes
Alexandre boero December 23, 2021 at 5:50 p.m. 21 After Orange and Bouygues Telecom, TF1 has reached an agreement with the operator in the red square, SFR, to offer targeted…
TF1 signs an agreement with SFR to broadcast targeted advertising
While Bouygues and Orange had already reached an agreement with TF1, it is SFR’s turn to ratify an agreement. As of next year, advertisers will be able to broadcast targeted…
battle around the advertising boycott of conservative media
Posters of the collective of cyberactivists “Corsairs of France” stuck in the street, in Paris, on December 14, 2021. CHRISTOPHE DELATTRE / AFP Corsairs against sleeping giants, that could be…
Targeted advertising: TF1 signs an agreement with SFR
The subject may well be explosive, targeted advertising traces its path in France. A year after its stammering beginnings, the phenomenon continues to democratize. The TF1 advertising agency has just…
Ban on advertising is removed: traffic light goes to abortion law quickly
Wednesday December 22, 2021 Advertising ban is removed Traffic light goes to abortion law quickly The Ministry of Justice and Family want to tick off the resolutions of the coalition…
Ingenious trick: What is really behind the Christmas advertising by Edeka, Aldi and Penny
A raindrop that cannot turn into a snowflake due to climate change and a tram driver who has to work at Christmas. Aldi, Edeka and Penny press hard on the…